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The “100,000+ Clicks” Dream Comes True: A Study on the Click-and-Read Behavior of WeChat Tweets From the Perspective of Emotional Expression

An in-depth and refined empirical study on the emotional expression of information and the information processing mechanism of audiences is carried out to provide enterprises and other organizations with insights and references as regard to the effective utilization of WeChat Tweets for information...

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Detalles Bibliográficos
Autores principales: Fan, Jun, Chen, Tingting, Lin, Li
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8581200/
https://www.ncbi.nlm.nih.gov/pubmed/34777126
http://dx.doi.org/10.3389/fpsyg.2021.739240