To survive or to thrive? China’s luxury hotel restaurants entering O2O food delivery platforms amid the COVID-19 crisis

COVID-19 presents luxury hotels with an unenviable task of maneuvering to secure survival. One of the contingency measures of China’s five-star hotels is to salvage revenues by entering online-to-offline (O2O) food delivery platforms. However, both opportunities and risks will ensue. Study 1 has con...

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Detalles Bibliográficos
Autores principales: Yang, Fiona X., Li, Xiangping, Lau, Virginia Meng-Chan, Zhu, Victor Z.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8586794/
https://www.ncbi.nlm.nih.gov/pubmed/34785845
http://dx.doi.org/10.1016/j.ijhm.2020.102855

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8586794/
https://www.ncbi.nlm.nih.gov/pubmed/34785845
http://dx.doi.org/10.1016/j.ijhm.2020.102855

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