Merging the Social Influence Theory and the Goal-Framing Theory to Understand Consumers’ Green Purchasing Behavior: Does the Level of Sensitivity to Climate Change Really Matter?

This study explored the formation of consumers’ green purchasing behavior (GPB) and investigated the moderating effect of sensitivity to climate change (SCC) to address this current knowledge gap. An integrated model merging the Social Influence Theory and the Goal-framing Theory was developed with...

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Detalles Bibliográficos
Autores principales: Yang, Xianchuan, Tseng, Yafen, Lee, Beyfen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8591022/
https://www.ncbi.nlm.nih.gov/pubmed/34790155
http://dx.doi.org/10.3389/fpsyg.2021.766754

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8591022/
https://www.ncbi.nlm.nih.gov/pubmed/34790155
http://dx.doi.org/10.3389/fpsyg.2021.766754

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