How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory

Given that “cross-border e-commerce + live streaming” has become an important driver of global trade but limited attention has been paid to this area, this study examines the impacts of live streaming features on the consumers’ cross-border purchase intention from the perspectives of consumers’ over...

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Detalles Bibliográficos
Autores principales: Guo, Jia, Li, Yu, Xu, Yujing, Zeng, Kai
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8600228/
https://www.ncbi.nlm.nih.gov/pubmed/34803849
http://dx.doi.org/10.3389/fpsyg.2021.767876

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8600228/
https://www.ncbi.nlm.nih.gov/pubmed/34803849
http://dx.doi.org/10.3389/fpsyg.2021.767876

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