The impact of hotel CSR for strategic philanthropy on booking behavior and hotel performance during the COVID-19 pandemic

During the novel coronavirus (COVID-19) pandemic, some hotels have engaged in corporate social responsibility (CSR) activities to help overcome the crisis. Given that most existing research examines the impact of hotel CSR on a single stakeholder, how hotel CSR activities in a crisis are perceived b...

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Detalles Bibliográficos
Autores principales: Shin, Hakseung, Sharma, Abhinav, Nicolau, Juan Luis, Kang, Juhyun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8602938/
https://www.ncbi.nlm.nih.gov/pubmed/34815613
http://dx.doi.org/10.1016/j.tourman.2021.104322

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8602938/
https://www.ncbi.nlm.nih.gov/pubmed/34815613
http://dx.doi.org/10.1016/j.tourman.2021.104322

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