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The impact of hotel CSR for strategic philanthropy on booking behavior and hotel performance during the COVID-19 pandemic
During the novel coronavirus (COVID-19) pandemic, some hotels have engaged in corporate social responsibility (CSR) activities to help overcome the crisis. Given that most existing research examines the impact of hotel CSR on a single stakeholder, how hotel CSR activities in a crisis are perceived b...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Ltd.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8602938/ https://www.ncbi.nlm.nih.gov/pubmed/34815613 http://dx.doi.org/10.1016/j.tourman.2021.104322 |