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Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time

Media reports that a company behaves in a socially nonresponsible manner frequently result in consumer participation in a boycott. As time goes by, however, the number of consumers participating in the boycott starts dwindling. Yet, little is known on why individual participation in a boycott declin...

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Detalles Bibliográficos
Autores principales: Lasarov, Wassili, Hoffmann, Stefan, Orth, Ulrich
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Netherlands 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8612116/
https://www.ncbi.nlm.nih.gov/pubmed/34848900
http://dx.doi.org/10.1007/s10551-021-04997-9