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Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time

Media reports that a company behaves in a socially nonresponsible manner frequently result in consumer participation in a boycott. As time goes by, however, the number of consumers participating in the boycott starts dwindling. Yet, little is known on why individual participation in a boycott declin...

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Autores principales: Lasarov, Wassili, Hoffmann, Stefan, Orth, Ulrich
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Netherlands 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8612116/
https://www.ncbi.nlm.nih.gov/pubmed/34848900
http://dx.doi.org/10.1007/s10551-021-04997-9
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author Lasarov, Wassili
Hoffmann, Stefan
Orth, Ulrich
author_facet Lasarov, Wassili
Hoffmann, Stefan
Orth, Ulrich
author_sort Lasarov, Wassili
collection PubMed
description Media reports that a company behaves in a socially nonresponsible manner frequently result in consumer participation in a boycott. As time goes by, however, the number of consumers participating in the boycott starts dwindling. Yet, little is known on why individual participation in a boycott declines and what type of consumer is more likely to stop boycotting earlier rather than later. Integrating research on drivers of individual boycott participation with multi-stage models and the hot/cool cognition system, suggests a “heat-up” phase in which boycott participation is fueled by expressive drivers, and a “cool-down” phase in which instrumental drivers become more influential. Using a diverse set of real contexts, four empirical studies provide evidence supporting a set of hypotheses on promotors and inhibitors of boycott participation over time. Study 1 provides initial evidence for the influence of expressive and instrumental drivers in a food services context. Extending the context to video streaming services, e-tailing, and peer-to-peer ridesharing, Study 2, Study 3, and Study 4 show that the reasons consumers stop/continue boycotting vary systematically across four distinct groups. Taken together, the findings help activists sustain boycott momentum and assist firms in dealing more effectively with boycotts. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s10551-021-04997-9.
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spelling pubmed-86121162021-11-26 Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time Lasarov, Wassili Hoffmann, Stefan Orth, Ulrich J Bus Ethics Original Paper Media reports that a company behaves in a socially nonresponsible manner frequently result in consumer participation in a boycott. As time goes by, however, the number of consumers participating in the boycott starts dwindling. Yet, little is known on why individual participation in a boycott declines and what type of consumer is more likely to stop boycotting earlier rather than later. Integrating research on drivers of individual boycott participation with multi-stage models and the hot/cool cognition system, suggests a “heat-up” phase in which boycott participation is fueled by expressive drivers, and a “cool-down” phase in which instrumental drivers become more influential. Using a diverse set of real contexts, four empirical studies provide evidence supporting a set of hypotheses on promotors and inhibitors of boycott participation over time. Study 1 provides initial evidence for the influence of expressive and instrumental drivers in a food services context. Extending the context to video streaming services, e-tailing, and peer-to-peer ridesharing, Study 2, Study 3, and Study 4 show that the reasons consumers stop/continue boycotting vary systematically across four distinct groups. Taken together, the findings help activists sustain boycott momentum and assist firms in dealing more effectively with boycotts. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s10551-021-04997-9. Springer Netherlands 2021-11-24 2023 /pmc/articles/PMC8612116/ /pubmed/34848900 http://dx.doi.org/10.1007/s10551-021-04997-9 Text en © The Author(s) 2021 https://creativecommons.org/licenses/by/4.0/Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) .
spellingShingle Original Paper
Lasarov, Wassili
Hoffmann, Stefan
Orth, Ulrich
Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time
title Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time
title_full Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time
title_fullStr Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time
title_full_unstemmed Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time
title_short Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time
title_sort vanishing boycott impetus: why and how consumer participation in a boycott decreases over time
topic Original Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8612116/
https://www.ncbi.nlm.nih.gov/pubmed/34848900
http://dx.doi.org/10.1007/s10551-021-04997-9
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