Cargando…
Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time
Media reports that a company behaves in a socially nonresponsible manner frequently result in consumer participation in a boycott. As time goes by, however, the number of consumers participating in the boycott starts dwindling. Yet, little is known on why individual participation in a boycott declin...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Netherlands
2021
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8612116/ https://www.ncbi.nlm.nih.gov/pubmed/34848900 http://dx.doi.org/10.1007/s10551-021-04997-9 |