Compliance with mass marketing solicitation: The role of verbatim and gist processing

INTRODUCTION: Mass marketing scams threaten financial and personal well‐being. Grounded in fuzzy‐trace theory, we examined whether verbatim and gist‐based risk processing predicts susceptibility to scams and whether such processing can be altered. METHODS: Seven hundred and one participants read a s...

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Detalles Bibliográficos
Autores principales: Nolte, Julia, Hanoch, Yaniv, Wood, Stacey A., Reyna, Valerie F.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley and Sons Inc. 2021
Materias:
Original Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8613425/
https://www.ncbi.nlm.nih.gov/pubmed/34662495
http://dx.doi.org/10.1002/brb3.2391

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8613425/
https://www.ncbi.nlm.nih.gov/pubmed/34662495
http://dx.doi.org/10.1002/brb3.2391

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