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Compliance with mass marketing solicitation: The role of verbatim and gist processing
INTRODUCTION: Mass marketing scams threaten financial and personal well‐being. Grounded in fuzzy‐trace theory, we examined whether verbatim and gist‐based risk processing predicts susceptibility to scams and whether such processing can be altered. METHODS: Seven hundred and one participants read a s...
Autores principales: | Nolte, Julia, Hanoch, Yaniv, Wood, Stacey A., Reyna, Valerie F. |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
John Wiley and Sons Inc.
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8613425/ https://www.ncbi.nlm.nih.gov/pubmed/34662495 http://dx.doi.org/10.1002/brb3.2391 |
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