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The (minimal) persuasive advantage of political video over text

Concerns about video-based political persuasion are prevalent in both popular and academic circles, predicated on the assumption that video is more compelling than text. To date, however, this assumption remains largely untested in the political domain. Here, we provide such a test. We begin by draw...

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Detalles Bibliográficos
Autores principales: Wittenberg, Chloe, Tappin, Ben M., Berinsky, Adam J., Rand, David G.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: National Academy of Sciences 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8617416/
https://www.ncbi.nlm.nih.gov/pubmed/34782473
http://dx.doi.org/10.1073/pnas.2114388118