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Conversion Rate Prediction Based on Text Readability Analysis of Landing Pages

Digital marketing has been extensively researched and developed remarkably rapidly over the last decade. Within this field, hundreds of scientific publications and patents have been produced, but the accuracy of prediction technologies leaves much to be desired. Conversion prediction remains a probl...

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Detalles Bibliográficos
Autores principales: Korniichuk, Ruslan, Boryczka, Mariusz
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8621191/
https://www.ncbi.nlm.nih.gov/pubmed/34828087
http://dx.doi.org/10.3390/e23111388