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The perceived image of multi-asset tourist destinations: investigating congruence across different content types

Destination image has become a crucial topic in tourism studies. However, research has scarcely considered multiple online content sources when studying the image of destinations. This paper examines different types of user-generated content in order to evaluate whether and how this content reflects...

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Detalles Bibliográficos
Autores principales: Bassols-Gardella, Narcís, Coromina, Lluís
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8629729/
http://dx.doi.org/10.1007/s11628-021-00472-7