Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity

The purpose of this study is to investigate the relationship between corporate social responsibility (CSR), corporate reputation (CR), and brand equity (BE). Building on the resource-based theory of the firm, this study proposes a theoretical framework. In this framework, CSR is theorized to strengt...

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Detalles Bibliográficos
Autores principales: Zhao, Yan, Abbas, Manzir, Samma, Madeeha, Ozkut, Tarik, Munir, Mubbasher, Rasool, Samma Faiz
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8631389/
https://www.ncbi.nlm.nih.gov/pubmed/34858294
http://dx.doi.org/10.3389/fpsyg.2021.766422

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8631389/
https://www.ncbi.nlm.nih.gov/pubmed/34858294
http://dx.doi.org/10.3389/fpsyg.2021.766422

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