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Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 Pandemic

The main feature of the Internet and e-commerce is electronic word-of-mouth (eWOM) through online reviews. As Internet users and their consumption of eWOM for product information overgrow in India, it is vital to examine the elements that influence the effectiveness of eWOM communication during COVI...

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Detalles Bibliográficos
Autores principales:	Rani, Anshu, Shivaprasad, H. N.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Springer India 2021
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8631555/ http://dx.doi.org/10.1007/s40622-021-00298-2

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