Impact of Social Exclusion on Customer Participation in Innovation: Role of Customer-Company Identification

In a social context, customer participation in the innovation process is often accompanied by social exclusion situations, which are generally believed to have a negative impact on individuals. However, research results and marketing practices show that social exclusion can also exert a positive inf...

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Detalles Bibliográficos
Autores principales: Hui, Zhang, Yupeng, Mou, Chenglong, Zhang, Haiqin, Li, Daomeng, Guo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8636063/
https://www.ncbi.nlm.nih.gov/pubmed/34867633
http://dx.doi.org/10.3389/fpsyg.2021.747924

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8636063/
https://www.ncbi.nlm.nih.gov/pubmed/34867633
http://dx.doi.org/10.3389/fpsyg.2021.747924

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