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The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8636792/ http://dx.doi.org/10.1007/s13162-021-00222-y |