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The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8636792/ http://dx.doi.org/10.1007/s13162-021-00222-y |
| _version_ | 1784608604103376896 |
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| author | Ferrell, O. C. Conduit, Jodie Edvardsson, Bo Vargo, Stephen L. |
| author_facet | Ferrell, O. C. Conduit, Jodie Edvardsson, Bo Vargo, Stephen L. |
| author_sort | Ferrell, O. C. |
| collection | PubMed |
| description | |
| format | Online Article Text |
| id | pubmed-8636792 |
| institution | National Center for Biotechnology Information |
| language | English |
| publishDate | 2021 |
| publisher | Springer US |
| record_format | MEDLINE/PubMed |
| spelling | pubmed-86367922021-12-02 The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science Ferrell, O. C. Conduit, Jodie Edvardsson, Bo Vargo, Stephen L. AMS Rev Editorial Springer US 2021-12-02 2021 /pmc/articles/PMC8636792/ http://dx.doi.org/10.1007/s13162-021-00222-y Text en © Academy of Marketing Science 2021 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic. |
| spellingShingle | Editorial Ferrell, O. C. Conduit, Jodie Edvardsson, Bo Vargo, Stephen L. The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science |
| title | The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science |
| title_full | The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science |
| title_fullStr | The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science |
| title_full_unstemmed | The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science |
| title_short | The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science |
| title_sort | past and future of marketing theory and practice: a tribute to the 50th anniversary of the academy of marketing science |
| topic | Editorial |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8636792/ http://dx.doi.org/10.1007/s13162-021-00222-y |
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