Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption

Most micro-business managers in Nigeria do not see the adoption of digital marketing technology (DMT) as vital for business. Many consider it as a precondition to support managerial or operational activities, not as a tactical and/or strategic tool. Although most studies focused on large organisatio...

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Detalles Bibliográficos
Autores principales: Eze, Sunday C., Chinedu-Eze, Vera C., Awa, Hart O., Alharthi, Rami Hashem E.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2021
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8638917/
https://www.ncbi.nlm.nih.gov/pubmed/34855805
http://dx.doi.org/10.1371/journal.pone.0260145

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8638917/
https://www.ncbi.nlm.nih.gov/pubmed/34855805
http://dx.doi.org/10.1371/journal.pone.0260145

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