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Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption
Most micro-business managers in Nigeria do not see the adoption of digital marketing technology (DMT) as vital for business. Many consider it as a precondition to support managerial or operational activities, not as a tactical and/or strategic tool. Although most studies focused on large organisatio...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8638917/ https://www.ncbi.nlm.nih.gov/pubmed/34855805 http://dx.doi.org/10.1371/journal.pone.0260145 |