Consistency in identity-related sequential decisions

Consumers often make decisions that reflect either personal or social identities. In many cases, such decisions are made along a sequence. Our research introduces a central factor that influences consumers’ likelihood of expressing a consistent identity type along a sequence of decisions: the extent...

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Detalles Bibliográficos
Autores principales: Perez, Dikla, Steinhart, Yael, Grinstein, Amir, Morren, Meike
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2021
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8654224/
https://www.ncbi.nlm.nih.gov/pubmed/34879075
http://dx.doi.org/10.1371/journal.pone.0260048

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8654224/
https://www.ncbi.nlm.nih.gov/pubmed/34879075
http://dx.doi.org/10.1371/journal.pone.0260048

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