Non-Contact Measurement of Empathy Based on Micro-Movement Synchronization

Tracking consumer empathy is one of the biggest challenges for advertisers. Although numerous studies have shown that consumers’ empathy affects purchasing, there are few quantitative and unobtrusive methods for assessing whether the viewer is sharing congruent emotions with the advertisement. This...

Descripción completa

Detalles Bibliográficos
Autores principales: Cho, Ayoung, Park, Sung, Lee, Hyunwoo, Whang, Mincheol
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8659760/
https://www.ncbi.nlm.nih.gov/pubmed/34883820
http://dx.doi.org/10.3390/s21237818

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8659760/
https://www.ncbi.nlm.nih.gov/pubmed/34883820
http://dx.doi.org/10.3390/s21237818

Ejemplares similares