The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention

This research aims to investigate the influence of baby food e-store image (for ages 0–3) on consumers’ purchase intention, mainly based on the stimulus-organism-response (S-O-R) model. Perceived value is additionally tested as a mediator of the relationship between baby food e-store image and consu...

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Detalles Bibliográficos
Autores principales: Jiao, Chunlan, Shen, Xiangdong, Wang, Li
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8669135/
https://www.ncbi.nlm.nih.gov/pubmed/34917006
http://dx.doi.org/10.3389/fpsyg.2021.796750

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8669135/
https://www.ncbi.nlm.nih.gov/pubmed/34917006
http://dx.doi.org/10.3389/fpsyg.2021.796750

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