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The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention

This research aims to investigate the influence of baby food e-store image (for ages 0–3) on consumers’ purchase intention, mainly based on the stimulus-organism-response (S-O-R) model. Perceived value is additionally tested as a mediator of the relationship between baby food e-store image and consu...

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Autores principales: Jiao, Chunlan, Shen, Xiangdong, Wang, Li
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8669135/
https://www.ncbi.nlm.nih.gov/pubmed/34917006
http://dx.doi.org/10.3389/fpsyg.2021.796750
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author Jiao, Chunlan
Shen, Xiangdong
Wang, Li
author_facet Jiao, Chunlan
Shen, Xiangdong
Wang, Li
author_sort Jiao, Chunlan
collection PubMed
description This research aims to investigate the influence of baby food e-store image (for ages 0–3) on consumers’ purchase intention, mainly based on the stimulus-organism-response (S-O-R) model. Perceived value is additionally tested as a mediator of the relationship between baby food e-store image and consumers’ purchase intention. An online questionnaire survey was conducted among consumers of baby food e-stores that specialize in ages 0–3. The final sample comprised 584 valid responses. To test the hypotheses in the relationships among latent variables, structural equation model analysis was used in this study. The findings showed that design image, order fulfillment image, communication service image, and security image of baby food e-stores have positive effects on consumers’ perceived value, while perceived value mediates the relationship between baby food e-stores and consumers’ purchase intention. As a result, more perceived value would be created between online stores and their consumers with a higher level of value. Two managerial implications derived from this study explain how to manage baby food e-stores and how to promote online baby food undertakings. Particularly, consumers’ perceived emotional and functional value can be shaped by four dimensions of baby food e-store image, e-store design image, order fulfillment image, communication service image, and security image, which finally determines their purchase intentions. The originality and value of this study enriches the importance of consumers’ perceived value in the field of online store image. Moreover, this study demonstrates that baby food e-store image increases consumers’ perceived value and purchase intention.
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spelling pubmed-86691352021-12-15 The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention Jiao, Chunlan Shen, Xiangdong Wang, Li Front Psychol Psychology This research aims to investigate the influence of baby food e-store image (for ages 0–3) on consumers’ purchase intention, mainly based on the stimulus-organism-response (S-O-R) model. Perceived value is additionally tested as a mediator of the relationship between baby food e-store image and consumers’ purchase intention. An online questionnaire survey was conducted among consumers of baby food e-stores that specialize in ages 0–3. The final sample comprised 584 valid responses. To test the hypotheses in the relationships among latent variables, structural equation model analysis was used in this study. The findings showed that design image, order fulfillment image, communication service image, and security image of baby food e-stores have positive effects on consumers’ perceived value, while perceived value mediates the relationship between baby food e-stores and consumers’ purchase intention. As a result, more perceived value would be created between online stores and their consumers with a higher level of value. Two managerial implications derived from this study explain how to manage baby food e-stores and how to promote online baby food undertakings. Particularly, consumers’ perceived emotional and functional value can be shaped by four dimensions of baby food e-store image, e-store design image, order fulfillment image, communication service image, and security image, which finally determines their purchase intentions. The originality and value of this study enriches the importance of consumers’ perceived value in the field of online store image. Moreover, this study demonstrates that baby food e-store image increases consumers’ perceived value and purchase intention. Frontiers Media S.A. 2021-11-30 /pmc/articles/PMC8669135/ /pubmed/34917006 http://dx.doi.org/10.3389/fpsyg.2021.796750 Text en Copyright © 2021 Jiao, Shen and Wang. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Jiao, Chunlan
Shen, Xiangdong
Wang, Li
The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention
title The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention
title_full The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention
title_fullStr The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention
title_full_unstemmed The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention
title_short The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention
title_sort effect of baby food e-store image (for ages 0–3) on consumers’ purchase intention
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8669135/
https://www.ncbi.nlm.nih.gov/pubmed/34917006
http://dx.doi.org/10.3389/fpsyg.2021.796750
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