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Zwischen Preisjägern, Datenschützern und Tech-Enthusiasten: Segmentierung des Virtual-Reality-Marktes am Beispiel Oculus
Due to significant technological advances, virtual reality (VR) has increasingly established itself on the consumer market in recent years. In particular, the standalone headset Quest 2, manufactured by Facebook subsidiary Oculus, achieved high sales figures and became the top-selling VR glasses to...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer Fachmedien Wiesbaden
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8670412/ http://dx.doi.org/10.1365/s40702-021-00817-w |