Effect of Online Reviews and Crowd Cues on Restaurant Choice of Customer: Moderating Role of Gender and Perceived Crowding

This study is aimed to identify the relative (direct) effect of online review ratings and perceived crowding on purchase intentions of a consumer. Our study also investigated the contingent effect of gender and perceived crowding between the relationship of exogenous and endogenous variables. This s...

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Detalles Bibliográficos
Autores principales: Ali, Muhammad Asghar, Ting, Ding Hooi, Ahmad-ur-Rahman, Muhammad, Ali, Shoukat, Shear, Falik, Mazhar, Muhammad
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8674202/
https://www.ncbi.nlm.nih.gov/pubmed/34925185
http://dx.doi.org/10.3389/fpsyg.2021.780863

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8674202/
https://www.ncbi.nlm.nih.gov/pubmed/34925185
http://dx.doi.org/10.3389/fpsyg.2021.780863

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