Exploring How and Why to Develop Patient-Centered Packaging: A Multiple-Case Study with Pharmaceutical Companies

BACKGROUND: Patient centricity has gained attention ranging from regulatory authorities to patient advocacy groups, calling for pharmaceutical companies to revise their traditional business approach to drug development by including the development of solutions that are meaningful in patients’ lives....

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Detalles Bibliográficos
Autores principales: Carli Lorenzini, Giana, Olsson, Annika
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2021
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8688390/
https://www.ncbi.nlm.nih.gov/pubmed/34581997
http://dx.doi.org/10.1007/s43441-021-00338-0

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8688390/
https://www.ncbi.nlm.nih.gov/pubmed/34581997
http://dx.doi.org/10.1007/s43441-021-00338-0

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