Antecedent Factors of Green Purchasing Behavior: Learning Experiences, Social Cognitive Factors, and Green Marketing

This study extends the theory of planned behavior (TPB) framework by introducing three further variables (i.e., learning experience, contextual factors, and green marketing) to explain how behavioral intention and actual behavior are induced by situational factors as well as green advertising from t...

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Detalles Bibliográficos
Autores principales: Susanty, Aries, Puspitasari, Nia Budi, Prastawa, Heru, Listyawardhani, Pradhipta, Tjahjono, Benny
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8692867/
https://www.ncbi.nlm.nih.gov/pubmed/34955996
http://dx.doi.org/10.3389/fpsyg.2021.777531

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8692867/
https://www.ncbi.nlm.nih.gov/pubmed/34955996
http://dx.doi.org/10.3389/fpsyg.2021.777531

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