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How digital marketing evolved over time: A bibliometric analysis on scopus database
Nowadays, a large number of customers are spending their time on social and digital media for a variety of purposes ranging from information searching to the final purchase of products. Responding to this shift, marketers are spending a significant part of the advertising budget on digital marketing...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8695267/ https://www.ncbi.nlm.nih.gov/pubmed/34988311 http://dx.doi.org/10.1016/j.heliyon.2021.e08603 |