Applying Customer Journey Mapping in Social Marketing to Understand Salt-Related Behaviors in Cooking. A Case Study

Worldwide, salt consumption exceeds the World Health Organization’s recommendation of a daily intake of 5 g. Customer journey mapping is a research method used in market research to understand customer behaviors and experiences and could be useful in social marketing as well. This study aimed to exp...

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Detalles Bibliográficos
Autores principales: Cateriano-Arévalo, Erik, Saavedra-Garcia, Lorena, Ponce-Lucero, Vilarmina, Miranda, J. Jaime
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8701153/
https://www.ncbi.nlm.nih.gov/pubmed/34948870
http://dx.doi.org/10.3390/ijerph182413262

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8701153/
https://www.ncbi.nlm.nih.gov/pubmed/34948870
http://dx.doi.org/10.3390/ijerph182413262

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