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Applying Customer Journey Mapping in Social Marketing to Understand Salt-Related Behaviors in Cooking. A Case Study

Worldwide, salt consumption exceeds the World Health Organization’s recommendation of a daily intake of 5 g. Customer journey mapping is a research method used in market research to understand customer behaviors and experiences and could be useful in social marketing as well. This study aimed to exp...

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Detalles Bibliográficos
Autores principales:	Cateriano-Arévalo, Erik, Saavedra-Garcia, Lorena, Ponce-Lucero, Vilarmina, Miranda, J. Jaime
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2021
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8701153/ https://www.ncbi.nlm.nih.gov/pubmed/34948870 http://dx.doi.org/10.3390/ijerph182413262

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