How Does Gender Moderate Customer Intention of Shopping via Live-Streaming Apps during the COVID-19 Pandemic Lockdown Period?

Shopping through Live-Streaming Shopping Apps (LSSAs) as an emerging consumption phenomenon has increased dramatically in recent years, especially during the COVID-19 lockdown period. However, insufficient studies have focused on the psychological processes undergone in different customer demographi...

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Detalles Bibliográficos
Autores principales: Zhao, Yuyang, Bacao, Fernando
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8701664/
https://www.ncbi.nlm.nih.gov/pubmed/34948614
http://dx.doi.org/10.3390/ijerph182413004

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8701664/
https://www.ncbi.nlm.nih.gov/pubmed/34948614
http://dx.doi.org/10.3390/ijerph182413004

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