Impact of Pricing and Product Information on Consumer Buying Behavior With Customer Satisfaction in a Mediating Role

The relationship between product pricing and product packaging plays an important role in the buying behavior of consumers, whereas customer satisfaction plays a mediating role. To test these hypotheses, research was conducted on university students in China. Questionnaire-based convenience sampling...

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Detalles Bibliográficos
Autores principales: Zhao, Huiliang, Yao, Xuemei, Liu, Zhenghong, Yang, Qin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8710754/
https://www.ncbi.nlm.nih.gov/pubmed/34966316
http://dx.doi.org/10.3389/fpsyg.2021.720151

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8710754/
https://www.ncbi.nlm.nih.gov/pubmed/34966316
http://dx.doi.org/10.3389/fpsyg.2021.720151

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