Message Sidedness in Health Claims: Roles of Mood State, Product Involvement, and Self-Rated Health Status

Most of the previous studies with respect to message sidedness mainly focus on the effect of message sidedness in advertising on behavior of consumers and it is unknown how consumers respond to different message sidedness when a one-sided or two-sided message in claims shown on the package of a heal...

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Detalles Bibliográficos
Autores principales: Lin, Hung-Chou, Wang, Shih-Tse
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Nutrition
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8712455/
https://www.ncbi.nlm.nih.gov/pubmed/34970574
http://dx.doi.org/10.3389/fnut.2021.729370

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8712455/
https://www.ncbi.nlm.nih.gov/pubmed/34970574
http://dx.doi.org/10.3389/fnut.2021.729370

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