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Message Sidedness in Health Claims: Roles of Mood State, Product Involvement, and Self-Rated Health Status
Most of the previous studies with respect to message sidedness mainly focus on the effect of message sidedness in advertising on behavior of consumers and it is unknown how consumers respond to different message sidedness when a one-sided or two-sided message in claims shown on the package of a heal...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8712455/ https://www.ncbi.nlm.nih.gov/pubmed/34970574 http://dx.doi.org/10.3389/fnut.2021.729370 |