How to Catch Customers’ Attention? A Study on the Effectiveness of Brand Social Media Strategies in Digital Customer Engagement

Enterprises often post branded content on social media and adopt a proactive response approach to improve digital customer engagement to gain a competitive advantage. However, there are many brands which fail to operate social media as effectively as expected. The effective use of brand social media...

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Detalles Bibliográficos
Autores principales: Liu, Yuying, Liu, Xinxin, Wang, Meng, Wen, Decheng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8714787/
https://www.ncbi.nlm.nih.gov/pubmed/34975700
http://dx.doi.org/10.3389/fpsyg.2021.800766

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8714787/
https://www.ncbi.nlm.nih.gov/pubmed/34975700
http://dx.doi.org/10.3389/fpsyg.2021.800766

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