Eliciting positive emotion through strategic responses to COVID-19 crisis: Evidence from the tourism sector()

While social media are effective means of communicating with adverse customer emotions during a crisis, it remains unclear how tourism organisations can respond to pandemic crisis on social media to prevent negative aftermaths. Using a set-theoretical approach, we investigate how COVID-19 response s...

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Detalles Bibliográficos
Autores principales: Li, Shuyang, Wang, Yichuan, Filieri, Raffaele, Zhu, Yuzhen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8718845/
https://www.ncbi.nlm.nih.gov/pubmed/35002005
http://dx.doi.org/10.1016/j.tourman.2021.104485

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8718845/
https://www.ncbi.nlm.nih.gov/pubmed/35002005
http://dx.doi.org/10.1016/j.tourman.2021.104485

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