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Eliciting positive emotion through strategic responses to COVID-19 crisis: Evidence from the tourism sector()
While social media are effective means of communicating with adverse customer emotions during a crisis, it remains unclear how tourism organisations can respond to pandemic crisis on social media to prevent negative aftermaths. Using a set-theoretical approach, we investigate how COVID-19 response s...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Ltd.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8718845/ https://www.ncbi.nlm.nih.gov/pubmed/35002005 http://dx.doi.org/10.1016/j.tourman.2021.104485 |