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The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying Behavior
Online impulsive buying behavior has drawn an increasing amount of attention from researchers and marketers as well; however, little research has explored how cognitive aspect and emotional aspect effect online impulsive buying together. The study examines the role of product involvement (cognitive...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8719491/ https://www.ncbi.nlm.nih.gov/pubmed/34975621 http://dx.doi.org/10.3389/fpsyg.2021.732459 |