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The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying Behavior

Online impulsive buying behavior has drawn an increasing amount of attention from researchers and marketers as well; however, little research has explored how cognitive aspect and emotional aspect effect online impulsive buying together. The study examines the role of product involvement (cognitive...

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Detalles Bibliográficos
Autores principales:	Li, Bin, Hu, Minqi, Chen, Xiaoxi, Lei, Yongxin
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2021
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8719491/ https://www.ncbi.nlm.nih.gov/pubmed/34975621 http://dx.doi.org/10.3389/fpsyg.2021.732459

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