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The Effect of Reviewer Profile Photo on Purchase Decision: Evidence from Event-Related Potentials
Although the number of studies on online reviews is growing, the impact of reviewer photo on consumer purchase decision-making has not yet been examined systematically. In particular, the underlying neural mechanisms have remained underexplored. Thus, the present study investigated whether and how r...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
University of Economics and Human Sciences in Warsaw
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8720366/ https://www.ncbi.nlm.nih.gov/pubmed/35003403 http://dx.doi.org/10.5709/acp-0316-x |