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The Effect of Reviewer Profile Photo on Purchase Decision: Evidence from Event-Related Potentials

Although the number of studies on online reviews is growing, the impact of reviewer photo on consumer purchase decision-making has not yet been examined systematically. In particular, the underlying neural mechanisms have remained underexplored. Thus, the present study investigated whether and how r...

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Detalles Bibliográficos
Autores principales: Tang, Xiaoli, Song, Zhijie
Formato: Online Artículo Texto
Lenguaje:English
Publicado: University of Economics and Human Sciences in Warsaw 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8720366/
https://www.ncbi.nlm.nih.gov/pubmed/35003403
http://dx.doi.org/10.5709/acp-0316-x