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Research on the Evaluation of Cross-Border E-Commerce Overseas Strategic Climate Based on Decision Tree and Adaptive Boosting Classification Models
At present, China’s cross-border e-commerce has ushered in a golden period of development. When developing cross-border e-commerce, enterprises should first assess the market climate of the target country and reasonably select the target country. Based on the PESTEL theory, an evaluation index syste...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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Frontiers Media S.A.
2021
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8733301/ https://www.ncbi.nlm.nih.gov/pubmed/35002896 http://dx.doi.org/10.3389/fpsyg.2021.803989 |
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author | Lei, Yi Qiu, Xiaodong |
author_facet | Lei, Yi Qiu, Xiaodong |
author_sort | Lei, Yi |
collection | PubMed |
description | At present, China’s cross-border e-commerce has ushered in a golden period of development. When developing cross-border e-commerce, enterprises should first assess the market climate of the target country and reasonably select the target country. Based on the PESTEL theory, an evaluation index system is established for China’s cross-border e-commerce overseas strategic climate. Taking “One Belt, One Road” as the opportunity and background, the overseas strategic climate of cross-border e-commerce in 62 countries along the “One Belt, One Road” is selected as the research object, and the Decision Tree and Adaptive Boosting classification methods in machine learning are applied to train and predict the established index system. Finally an overall picture of the overseas strategic climate of the 62 countries is obtained. The results are compared and analysed in depth to identify the most suitable countries for cross-border e-merchants and to provide reference for cross-border e-merchants investors. |
format | Online Article Text |
id | pubmed-8733301 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-87333012022-01-07 Research on the Evaluation of Cross-Border E-Commerce Overseas Strategic Climate Based on Decision Tree and Adaptive Boosting Classification Models Lei, Yi Qiu, Xiaodong Front Psychol Psychology At present, China’s cross-border e-commerce has ushered in a golden period of development. When developing cross-border e-commerce, enterprises should first assess the market climate of the target country and reasonably select the target country. Based on the PESTEL theory, an evaluation index system is established for China’s cross-border e-commerce overseas strategic climate. Taking “One Belt, One Road” as the opportunity and background, the overseas strategic climate of cross-border e-commerce in 62 countries along the “One Belt, One Road” is selected as the research object, and the Decision Tree and Adaptive Boosting classification methods in machine learning are applied to train and predict the established index system. Finally an overall picture of the overseas strategic climate of the 62 countries is obtained. The results are compared and analysed in depth to identify the most suitable countries for cross-border e-merchants and to provide reference for cross-border e-merchants investors. Frontiers Media S.A. 2021-12-23 /pmc/articles/PMC8733301/ /pubmed/35002896 http://dx.doi.org/10.3389/fpsyg.2021.803989 Text en Copyright © 2021 Lei and Qiu. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Lei, Yi Qiu, Xiaodong Research on the Evaluation of Cross-Border E-Commerce Overseas Strategic Climate Based on Decision Tree and Adaptive Boosting Classification Models |
title | Research on the Evaluation of Cross-Border E-Commerce Overseas Strategic Climate Based on Decision Tree and Adaptive Boosting Classification Models |
title_full | Research on the Evaluation of Cross-Border E-Commerce Overseas Strategic Climate Based on Decision Tree and Adaptive Boosting Classification Models |
title_fullStr | Research on the Evaluation of Cross-Border E-Commerce Overseas Strategic Climate Based on Decision Tree and Adaptive Boosting Classification Models |
title_full_unstemmed | Research on the Evaluation of Cross-Border E-Commerce Overseas Strategic Climate Based on Decision Tree and Adaptive Boosting Classification Models |
title_short | Research on the Evaluation of Cross-Border E-Commerce Overseas Strategic Climate Based on Decision Tree and Adaptive Boosting Classification Models |
title_sort | research on the evaluation of cross-border e-commerce overseas strategic climate based on decision tree and adaptive boosting classification models |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8733301/ https://www.ncbi.nlm.nih.gov/pubmed/35002896 http://dx.doi.org/10.3389/fpsyg.2021.803989 |
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