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The moderating role of social distancing in mobile commerce adoption
The Covid-19 pandemic has pressured marketers and consumers adapt their purchasing habits. Known literature on mobile commerce (MC) highlights its advantage on convenience, which now is accompanied by health safety. Although MC has been outgrowing other online sectors, the early stages of the pandem...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8734084/ https://www.ncbi.nlm.nih.gov/pubmed/35013678 http://dx.doi.org/10.1016/j.elerap.2021.101116 |