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The moderating role of social distancing in mobile commerce adoption

The Covid-19 pandemic has pressured marketers and consumers adapt their purchasing habits. Known literature on mobile commerce (MC) highlights its advantage on convenience, which now is accompanied by health safety. Although MC has been outgrowing other online sectors, the early stages of the pandem...

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Detalles Bibliográficos
Autores principales:	Kao, Wei-Kang, André L’Huillier, E.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8734084/ https://www.ncbi.nlm.nih.gov/pubmed/35013678 http://dx.doi.org/10.1016/j.elerap.2021.101116

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