Saving the hotel industry: Strategic response to the COVID-19 pandemic, hotel selection analysis, and customer retention

This study investigates the effect of the COVID-19 pandemic on the hotel selection attributes and customer post-purchase behaviors. Qualitative and quantitative processes comprising an importance-performance analysis are used. This mixed-methods approach successfully (1) explores the hotel selection...

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Detalles Bibliográficos
Autores principales: Kim, Jinkyung Jenny, Han, Heesup
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8739009/
https://www.ncbi.nlm.nih.gov/pubmed/35017782
http://dx.doi.org/10.1016/j.ijhm.2022.103163

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8739009/
https://www.ncbi.nlm.nih.gov/pubmed/35017782
http://dx.doi.org/10.1016/j.ijhm.2022.103163

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