Cargando…
Saving the hotel industry: Strategic response to the COVID-19 pandemic, hotel selection analysis, and customer retention
This study investigates the effect of the COVID-19 pandemic on the hotel selection attributes and customer post-purchase behaviors. Qualitative and quantitative processes comprising an importance-performance analysis are used. This mixed-methods approach successfully (1) explores the hotel selection...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Ltd.
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8739009/ https://www.ncbi.nlm.nih.gov/pubmed/35017782 http://dx.doi.org/10.1016/j.ijhm.2022.103163 |