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Country image, cultural diplomacy, and sports during the COVID19 pandemic: Brand America and Super Bowl LV

Although the Super Bowl became a national celebration of American culture, capitalism, and lifestyle, Super Bowl LV held in 2021 had a different tone, being held a few weeks after the attacks on the US Capitol, and during the COVID19 pandemic that by then cost the lives of over 400,000 in the United...

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Detalles Bibliográficos
Autor principal: Dubinsky, Yoav
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8744585/
http://dx.doi.org/10.1057/s41254-021-00257-9