Generation Z Young People’s Perception of Sexist Female Stereotypes about the Product Advertising in the Food Industry: Influence on Their Purchase Intention

Previous studies have generated important insights into consumer behavior. However, no study has addressed how to persuade young people belonging to Generation Z to increase the purchase intention of food products from a gender perspective. Drawing on ambivalent sexism theory, this paper explores th...

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Detalles Bibliográficos
Autores principales: Bermúdez-González, Guillermo, Sánchez-Teba, Eva María, Benítez-Márquez, María Dolores, Montiel-Chamizo, Amanda
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8750082/
https://www.ncbi.nlm.nih.gov/pubmed/35010179
http://dx.doi.org/10.3390/foods11010053

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8750082/
https://www.ncbi.nlm.nih.gov/pubmed/35010179
http://dx.doi.org/10.3390/foods11010053

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