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An Exploratory Study of the Purchase and Consumption of Beef: Geographical and Cultural Differences between Spain and Brazil

Beef consumption and production in Spain and Brazil are different with the consumption of beef in Brazil being three times higher than in Spain. In addition, there are variations in the economic value of production and in the traceability system. Therefore, the aim of this research was to understand...

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Autores principales: Magalhaes, Danielle Rodrigues, Maza, María Teresa, do Prado, Ivanor Nunes, Fiorentini, Giovani, Kirinus, Jackeline Karsten, Campo, María del Mar
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8750545/
https://www.ncbi.nlm.nih.gov/pubmed/35010255
http://dx.doi.org/10.3390/foods11010129
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author Magalhaes, Danielle Rodrigues
Maza, María Teresa
do Prado, Ivanor Nunes
Fiorentini, Giovani
Kirinus, Jackeline Karsten
Campo, María del Mar
author_facet Magalhaes, Danielle Rodrigues
Maza, María Teresa
do Prado, Ivanor Nunes
Fiorentini, Giovani
Kirinus, Jackeline Karsten
Campo, María del Mar
author_sort Magalhaes, Danielle Rodrigues
collection PubMed
description Beef consumption and production in Spain and Brazil are different with the consumption of beef in Brazil being three times higher than in Spain. In addition, there are variations in the economic value of production and in the traceability system. Therefore, the aim of this research was to understand the purchasing and consumption patterns using the customer behavior analysis technique of focus groups, which analyzed motivations for the consumption of beef, classifying their preferences by the intrinsic and extrinsic attributes at the time of purchase. The key aspect of the consumption of beef, both for Spanish and Brazilian consumers, was personal satisfaction/flavor. Spanish consumers were more conscious than Brazilians of the beneficial and harmful qualities that meat provides. The presence of fat was the factor that most restricted intake in both countries. The most important intrinsic attributes for Spanish and Brazilian consumers were the visual aspects of the meat: color, freshness, and the quantity and disposition of fat. The most important extrinsic characteristics were the price and expiration date. Spanish consumers see packaged meat as convenient and safe, although it is considered by Brazilians to be over-manipulated. The traceability certification on the label provides credibility to the product for the Spanish but only partially for Brazilians.
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spelling pubmed-87505452022-01-12 An Exploratory Study of the Purchase and Consumption of Beef: Geographical and Cultural Differences between Spain and Brazil Magalhaes, Danielle Rodrigues Maza, María Teresa do Prado, Ivanor Nunes Fiorentini, Giovani Kirinus, Jackeline Karsten Campo, María del Mar Foods Article Beef consumption and production in Spain and Brazil are different with the consumption of beef in Brazil being three times higher than in Spain. In addition, there are variations in the economic value of production and in the traceability system. Therefore, the aim of this research was to understand the purchasing and consumption patterns using the customer behavior analysis technique of focus groups, which analyzed motivations for the consumption of beef, classifying their preferences by the intrinsic and extrinsic attributes at the time of purchase. The key aspect of the consumption of beef, both for Spanish and Brazilian consumers, was personal satisfaction/flavor. Spanish consumers were more conscious than Brazilians of the beneficial and harmful qualities that meat provides. The presence of fat was the factor that most restricted intake in both countries. The most important intrinsic attributes for Spanish and Brazilian consumers were the visual aspects of the meat: color, freshness, and the quantity and disposition of fat. The most important extrinsic characteristics were the price and expiration date. Spanish consumers see packaged meat as convenient and safe, although it is considered by Brazilians to be over-manipulated. The traceability certification on the label provides credibility to the product for the Spanish but only partially for Brazilians. MDPI 2022-01-05 /pmc/articles/PMC8750545/ /pubmed/35010255 http://dx.doi.org/10.3390/foods11010129 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Magalhaes, Danielle Rodrigues
Maza, María Teresa
do Prado, Ivanor Nunes
Fiorentini, Giovani
Kirinus, Jackeline Karsten
Campo, María del Mar
An Exploratory Study of the Purchase and Consumption of Beef: Geographical and Cultural Differences between Spain and Brazil
title An Exploratory Study of the Purchase and Consumption of Beef: Geographical and Cultural Differences between Spain and Brazil
title_full An Exploratory Study of the Purchase and Consumption of Beef: Geographical and Cultural Differences between Spain and Brazil
title_fullStr An Exploratory Study of the Purchase and Consumption of Beef: Geographical and Cultural Differences between Spain and Brazil
title_full_unstemmed An Exploratory Study of the Purchase and Consumption of Beef: Geographical and Cultural Differences between Spain and Brazil
title_short An Exploratory Study of the Purchase and Consumption of Beef: Geographical and Cultural Differences between Spain and Brazil
title_sort exploratory study of the purchase and consumption of beef: geographical and cultural differences between spain and brazil
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8750545/
https://www.ncbi.nlm.nih.gov/pubmed/35010255
http://dx.doi.org/10.3390/foods11010129
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